This website has been created to provide information about Guy Fraser-Sampson of Cass Business School, and his writing, speaking, lecturing, training, and consultancy activities. Please click on the relevant buttons above. Click here for a list of current and recent clients.

"The Mess We're In: why politicians can't solve financial crises" is now published.

Click here for details

Click here for a video of a recent panel discussion on early stage venture funding

No Fear Finance: a new and unique approach to learning about finance and investment. Click here for a promotional video.

Alternative Assets: investments for a post-crisis world is published by Wiley on both sides of the Atlantic. See the books page for details.

"Good background to all the alternative asset classes, with some helpful practical tips" Roger Wilkins, Aviva Investors

"An essential guide by one of the few people in the world with experience across many different asset classes" Rebecca Meijlink, Alphabet Capital

"Fraser-Sampson brings over twenty years' senior level practical experience to bear on a wide range of different asset classes" Nancy Curtin, CIO Fortune Group

"More new ideas from an established investment thought-leader" Dave Birchenbriter, Berchwood Partners

"Guy Fraser-Sampson has establihsed himself as an expert author on asset allocation and specialist investing for pension funds. Readers will find this work meticulously researched and eminently accessible" Alex Beveridge, Investment Week

"Offers the knowledge pension funds need to access alternative assets with confidence" Francesca Fabrizi, European Pensions

"A thorough and timely tour d'horizon of the alternative asset universe. Highly recommended for all forms of investors" Tim Price, CIO PFP Wealth Management

"An informative and thought-provoking insider's guide to investing across alterative assets" John Campbell, Campbell Lutyens

Private Equity as an asset class, which has been in the Amazon best-seller list every week since publication regularly features at #1 in various Amazon best-seller lists, has now gone into a second edition. The new edition features about 40% new material. Click here for details.

This book is widely acknowledged as the only definitive text book on the subject in the world, and has been adopted by many business schools in Europe and North America. Look for it on the Waterstones "Geniuses and Wizards" table or online.

"... a comprehensive attempt to get to the bottom of private equity returns over the last 15 years or so, as well as a well written overview of the venture and buyout markets ..." The Daily Telegraph

"... author Guy Fraser-Sampson has some eye-opening comments about the current state of Private Equity affairs ..." Institutional Investor

"Guy Fraser-Sampson conveys the complex specifics of private equity with some ease. His introduction to (the asset class) is stimulating reading for experts and non-experts alike." Investment and Pensions Europe

Multi Asset Class Investment Strategy is also an Amazon best-seller, and has been in great demand as the basis of various keynote addresses and investment workshops. Click here for details.

"The tectonic plates are moving under the investment establishment ..." The Daily Telegraph

"This books stakes Fraser-Sampson's claim to be recognised as one of the great thinkers on portfolio theory, ranking alongside Markowitz and Swensen" Rebecca Meijlink, Alpahbet Capital

"Has received rave reviews from the pensions industry" Global Pensions

"… could represent the difference between sink and swim at investment strategy meetings … " Pensions Management

" indispensable roadmap for anyone looking to create a successful investment programme..." Securities Investment Review